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Barbie dolls (R) are displayed for sale ahead of Black Friday at a Walmart Supercenter on November 14, 2023 in Burbank, California. Shoppers may get an early present this holiday season: falling prices in many gift-giving categories. On Thursday, Walmart CEO Doug McMillon said deflation could be coming as general merchandise and key grocery items, such as eggs, chicken and seafood get cheaper. Across most categories, Americans are still spending more on the same items, according to the latest CPI numbers. Walmart's McMillon said some stubborn food prices continue to be a concern.
Persons: Barbie, Doug McMillon, it's, Richard McPhail, John David Rainey, Rainey, Walmart's McMillon Organizations: Walmart, Shoppers, Labor Department, CPI, Home, American Farm Bureau Federation, Wall, CNBC Locations: Burbank , California, U.S
Even as inflation persists, there are some bright spots where high prices are easing, Walmart's CEO said Tuesday. Toys, clothing, and sports equipment categories are all seeing prices come down, Doug McMillon told CNBC. “In toys, sporting goods, apparel, and categories like that, prices have come down more aggressively,” McMillon said in the interview. The categories are all ones in which big-box retailers placed large backlogs of orders as the pandemic set in. In the same interview on Tuesday, Walmart's McMillon warned that some grocery prices are still rising, including chicken and some dry goods.
Groceries account for 56% of Walmart's annual revenue, compared with just about 20% at Target, according to company filings. More customers turn to Walmart to fill out the bulk of their grocery lists, said Neil Saunders, managing director of retail advisory firm GlobalData. A man pushes his shopping cart past bread for sale at a Walmart SuperCenter store in Rosemead, California. Brown | AFP | Getty ImagesLow prices vs. Fun findsWalmart is known for its mantra of "everyday low prices" and its focus on value has become synonymous with its name. About 21% of sales at Target come from unplanned purchases, according to GlobalData research from before the pandemic.
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